Zomato Rebrands as "Eternal" to Reflect Business Expansion

In a bold move, food delivery giant Zomato has announced its rebranding as “Eternal,” marking a new phase in the company’s journey. The decision highlights Zomato’s evolution from a food delivery platform to a multi-faceted business covering various sectors. Along with the name change, the company has introduced a fresh brand identity.

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A New Identity for a Broader Vision

The shift to “Eternal” signifies the company’s expansion beyond its core food delivery services. Under this new brand, four major business units will operate:

Zomato – The food delivery service that continues to be a household name.
Blinkit – A quick-commerce platform catering to instant grocery deliveries.
Hyperpure – A B2B initiative supplying high-quality ingredients to restaurants.
Zomato District – A venture into live events and experiences.

The Reason Behind the Change

According to Zomato’s co-founder Deepinder Goyal, the rebranding was driven by the growing influence of Blinkit within the company. He stated that once Blinkit became a significant contributor to their future, it was time to publicly redefine the brand.

Strategic Importance

This transformation is more than just a name change—it reflects Zomato’s ambition to diversify and strengthen its presence in multiple sectors. By positioning itself as “Eternal,” the company aims to establish a long-lasting impact in food, quick commerce, supply chain, and entertainment.

The move also aligns with global trends where tech-driven companies are broadening their scope to enhance customer engagement and drive growth. With “Eternal,” Zomato signals its commitment to staying relevant in an ever-changing market.

Zomato Rebrands as “Eternal” to Reflect Business Expansion

A New Identity for a Broader Vision

The Reason Behind the Change

Strategic Importance

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